Case Study: Anthony Robbins, part 1


Case Study: Anthony Robbins, part 1

Welcome to my case study on Anthony Robbins and how to make money and become rich by studying what he does. Some of my friends have asked me why is it I haven't written anything about Bill Gates, Larry Ellison and the other more famous/ "common"/ established billionaires, who have definitely got skills in making money, but have instead chosen to focus on several other people instead. Well, here's a couple of justifications before I write on Anthony Robbins and how he makes his money.

Firstly, I am definitely going to write about Bill Gates and other billionaires, and indeed I am going to attempt to write an article here on my Ideas on How to Become Rich site on "How to become a billionaire", but that will be in another post. That will be an epic post, and it will be good, trust me!

Secondly, these people I have chosen for my case studies are all special in their own way. Warren Buffett is a billionaire, but he is quite unlike other billionaires. He makes money in a special and unique way that should be analysed and read seriously, and I have done that. If you have learnt anything and taken away some knowledge and absorbed some materials for your own good, then that's great and I have achieved some measure of financial education. Trump is also a billionaire, and his area is in real estate, as well as other fields in which he makes money and we can learn from those fields. Kiyosaki is someone who is not that rich but has made it, and he makes money in a manner different from the other two while espousing quite unique views (true or not, depends on which of my analyses you believe - the pro Kiyosaki, or the anti-Kiyosaki).

So having said that, this will be the last post in this series of case studies, and I will resume the series later. I will be writing about financial topics, finance and other financial matters and of course the theme is still on how to become rich and how to make money.

Without further ado: Anthony Robbins, part 1

Anthony Robbins is not that famous worldwide, and he is not as rich as Bill Gates or Warren Buffett, but he is quite recognised in his field and he makes a lot of money doing the following:

writing about self motivation and self actualisation, speaking about the same topic, and acting.

Basically, Anthony Robbins makes his money from motivational seminars and motivational books. And he makes a lot of money.

I first came across when I read his famous book called Awaken the Giant Within. Basically he is a famous person because of his emphasis on NLP, but there has been a huge debate whether or not he has made the field his own and incorporated his own thinking and ideas into the field, but that is not of our concern. We are only concerned about what he says about making money and becoming rich, and we are also concerned about how he makes his money and how we can learn from his example. What can we learn about money from his ideas, as well as from his actual actions?



The key point is that he has become very rich writing and speaking about motivation to lots of people, and basically he is a life coach, life trainer, personal coach, motivational speaker, or even less charitably, a spin doctor. I will talk a bit about Anthony Robbins here first, and in the next post I will give my analysis. Right now, this is what you need to know about Anthony Robbins and his ideas:

Anthony Robbins believes that you need to condition yourself to thinking big and thinking rich, and by doing so you will become rich. For instance, he has a personal programme to coach people called Personal Power that argues that people can be conditioned into becoming positive thinkers, and that your life can be changed by yourself.

Here are some of the famous quotes that I managed to find:

How am I going to live today in order to create the tomorrow I'm committed to?



Using the power of decision gives you the capacity to get past any excuse to change any and every part of your life in an instant.

If you want to be successful, find someone who has achieved the results you want and copy what they do and you'll achieve the same results.

Most people have no idea of the giant capacity we can immediately command when we focus all of our resources on mastering a single area of our lives.

Remember, a real decision is measured by the fact that you've taken new action. If there's no action, you haven't truly decided.

The higher your energy level, the more efficient your body... The more efficient your body, the better you feel and the more you will use your talent to produce outstanding results.

The truth is that we can learn to condition our minds, bodies, and emotions to link pain or pleasure to whatever we choose. By changing what we link pain and pleasure to, we will instantly change our behaviors.

One can see immediately to answer the question on how to become rich, Anthony Robbins goes for action, conditioning and positive thinking. These are the key ideas for him on how to become rich and make money: by changing your psychological attitude and your perspectives. The question you must ask is that do action, conditioning and positive thinking play an important role in making money or are they part of a larger framework?


In my next post on Anthony Robbins, where I analyse what he has spoken about, I will deal with the psychological part on how to become rich that Anthony Robbins has suggested, and I will also deal with learning and adopting his ideas for our use.

Cheers and thanks for reading!

Ideas on how to get rich!